Selected Works

Orbit — AI Platform

Turning AI possibilities into practical innovation.

Product
Orbit · In-house product
Executed at
Dentsu
Discipline
AI & Product Innovation
View the project

01

The Business Problem

Why did it matter?

As AI capabilities evolve, businesses need ways to move beyond experimentation and apply emerging technologies to meaningful challenges. Orbit was developed as an in-house AI innovation initiative focused on exploring practical applications of artificial intelligence.

02

The Approach & Solution

How did we solve it?

We approached Orbit through product and technology strategy, bringing together UX thinking and AI-enabled product development to explore how intelligent capabilities could support real-world business needs.

03

The Outcome

Let the work speak for itself.

An AI-focused product initiative demonstrating how emerging technologies can be translated into practical digital experiences.

Orbit homepage: Turn trends into smarter action
Homepage
Step 01, Set up: brand, market, team and channels
01 — Set up
Step 02, Discover: trending topics and suggested posts
02 — Discover
Orbit's Discover step, homepage and Create step on mobile
Mobile
Step 03, Create: creative directions, captions and channels
03 — Create
Step 04, Learn: publish, then track performance
04 — Learn

04

My Role

What was my contribution?

  • Product Strategy
  • UX Leadership
  • AI Innovation
  • Technology Strategy