Selected Works

Cadbury Story Time — AI-Powered Library

Give a generous voice to Story Time.

Client
Cadbury Africa
Discipline
Creative Technology & Interactive Experiences

01

The Business Problem

Why did it matter?

Africa has a rich tradition of oral storytelling, yet fewer stories are being passed down between generations. Cadbury saw an opportunity to preserve this cultural heritage while helping parents create meaningful storytelling moments with their children, even when they couldn't physically be together.

02

The Approach & Solution

How did we solve it?

We created an AI-powered digital storytelling platform where parents could discover, read and co-create African stories. Parents could record their own stories, which were then refined and published in the library, or record themselves reading featured books for their children to enjoy later. AI-powered recommendations helped surface culturally relevant stories based on region, while translation made stories accessible across different languages.

03

The Outcome

Let the work speak for itself.

A digital library that brought African storytelling into the modern age, preserving cultural narratives and allowing children to experience the comfort of their parents' voices, even when they were miles apart.

Story Time landing page: Give a Generous Voice to Story Time
Landing page
Explore Our Audiobooks carousel with play and download
Explore our audiobooks
Explore Our E-Books grid of illustrated children's books
Explore our e-books
Audiobook page for When the Flamboyant Trees Will Flower, with Listeners also enjoyed
Listen, then discover more

04

My Role

What was my contribution?

  • UX Strategy
  • Product Leadership
  • Creative Technology
  • AI Innovation
  • Implementation Oversight