Selected Works

Britam Customer App & Portal

With you every step of the way.

Client
Britam
Executed at
Dentsu
Discipline
Enterprise UX & Digital Transformation

01

The Business Problem

Why did it matter?

Britam sought to unify its digital ecosystem by establishing a single design language that would standardise customer experiences across insurance and investment products while accelerating digital product delivery through an enterprise design system.

02

The Approach & Solution

How did we solve it?

We established Britam's enterprise design system and led the end-to-end UX process, including user research, stakeholder workshops, journey mapping, information architecture, wireframing, prototyping, and UX/UI design. The customer application was subsequently developed in Flutter using the design system to ensure consistency across web and mobile experiences.

03

The Outcome

Let the work speak for itself.

The initiative established a single source of truth for Britam's digital products, delivering a consistent customer experience, accelerating design and development, strengthening brand consistency, and creating a scalable foundation for future digital platforms across the organisation.

Britam splash screen and Welcome to the new app
Splash and welcome
Britam UI kit: colours, buttons, navigation, form controls, alerts, grid and icons
Design system
Britam customer portal: Buy Now products for insurance, retirement and investments
Customer portal
Britam onboarding, home with quick actions and products, and New to Britam help
Onboarding, home and help
My Products, Discover offers, an AutoExpress discount and Buy Now investment funds
Products, offers and buying

04

My Role

What was my contribution?

  • UX Strategy
  • Product Leadership
  • Technology Strategy
  • Implementation Oversight